Why Do Construction Contractors Need A Website?
Why do construction contractors need a website is an interesting question! I am surprised that all contractors do not have one in today’s competitive world!
Most contractors tend to be hard-headed and stick to doing the things they have always done but everybody needs to recognize that modern times dictate we need to adapt to the new way things are done.
I know that most contract business owners are strung out in many directions doing all kinds of things to keep a constructions business going. Construction company owners have to do bid estimates, send out the bids, order materials, make sure their crews are at the different job sites with the materials they need to accomplish their work, and these are just a few of the many tasks an owner does every day.
So who has the time to set up a website?
The wise contract owner will outsource that work. Do what you do best and run your business. The wise contract owner will let electricians do electrical work; plumbers need to do plumbing work and so on.
In today’s world, you can get a website set up for a reasonable charge if you do not want to take the time to do it yourself!
A good website can do several things to help your business:
1. Establishes the fact that you are a professional and are serious about your business!
2. Your website is up 24 hours each day, 7 days a week letting the world know you are in business.
3. A website is the best item that you can use to back up the information on your business card.
4. Use your website as a sales brochure.
5. Use your website for advertising. It replaces the old Yellow Pages, print ads and the media advertisements.
6. You can use your website to connect with your customers.
If you do not rely on walk-in traffic to get your clients such as contractors doing government projects or commercial project and bids directly to the owners to procure a job you may think you do not need a website. That is not necessarily so!
If you are a subcontractor that bids to general contractors the website still demonstrates your professionalism.
Your website still offers valuable information that the owners can use to determine if they want to award the project to you.
In addition to your website, you should incorporate the use of pictures and videos. Everything you use will demonstrate that you are a business that utilizes all the technology and are prepared to do business in today’s modern world.
You need to do what you do best and work on your business and not in it. Learn to designate the tasks that others can do and outsource the work that others can do more efficiently.