What does your brand say about your business? You need to think and analyze what message your brand is sending to your potential customers.
Today’s business arena is extremely competitive and you need to stand out! Find ways to make people think about you when they think about the product or service that you represent.
Sue Cyliax noted that there are ten questions you need to ask when establishing your brand. Here is an excerpt from her article.
“If you’re serious about building a brand, don’t start advertising just yet. Marketing tactics are the last step. Building or re-energizing your brand starts with answering some questions about your product or business:
- Who are my customers?
- What customers do I want to have?
- Who are my competitors?
- What is my competitors’ brand position?
- What problem does my company solve? Does anybody care?
- What is my value proposition? Is it distinctive? Is it relevant to my customers?
- When people think about my company or product, what are the feelings and associations I want them to have? Are they unique? Can we “own” them?
- What are the functional benefits that we deliver to our customers?
- What are the emotional benefits that only we deliver to our customers?
- What kind of personality will my brand have?
Branding – The Magic:
What is branding? A clear and simple explanation from DBD International, Ltd. attractionbranding.com
You need to take action and develop a brand for your company! Your brand will help in marketing for your company!
Do it now!
Branding Iron image from fotosearch